To track your Yalla Souk store in Google Analytics 4, copy the Google Tag ID of your web data stream (it starts with G- or GT-) and paste it in Integrations › Marketing & analytics › Google Analytics 4. The tag loads on every page and the ecommerce events are sent on their own, in your store currency. Note: GA4 counts orders placed, not parcels delivered.
Behaviour checked in the product and Google Analytics help read on 22 October 2026.
GA4 in Yalla Souk at a glance
| Where to connect it | Integrations › Marketing & analytics › Google Analytics 4 › Configure |
|---|---|
| What you enter | Google Tag ID, for example G-XXXXXXXXXX or GT-XXXXXXX (capitals and digits). |
| Events sent | page_view, view_item, add_to_cart, begin_checkout, contact_seller, qualified_visit, purchase. |
| Currency | Your store currency (TND, EUR, USD…), with no conversion. |
| Code to add | None. The tag loads on every page of the store. |
| Cost on the Yalla Souk side | Included, no fee. |
Where do I find my Google Tag ID in GA4?
- In Google Analytics, open Admin.
- Under property settings, click Data streams, then the name of your web stream. If Google asks you to choose a platform, first create a web stream for your store address.
- Under stream details, copy the Measurement ID (G-…). For recent properties, the ID to paste is the one in the Google tag section, which can start with GT-.
Google notes you need Editor access or higher on the account to see this ID.
How do I connect GA4 to Yalla Souk?
- Open Integrations, Marketing & analytics category.
- Click Configure on Google Analytics 4.
- Paste the Google Tag ID. Yalla Souk refuses an invalid format (lowercase, spaces) to avoid a tag that would report nothing.
- Save, then open your store in another tab and watch the GA4 Realtime report.
To disconnect GA4, clear the ID in the integration settings: the tag stops loading.
Which events reach GA4?
| GA4 event | When | What it carries |
|---|---|---|
| page_view | Every page, including in-store navigation | The page path |
| view_item | Product page opened | Product, price, category |
| add_to_cart | Item added to cart | Product, quantity, value |
| begin_checkout | Checkout started | Cart contents and value |
| contact_seller | Click on a contact or order-by-message button | Channel (WhatsApp, Messenger…), product |
| qualified_visit | Visit of at least 15 seconds with 50% of the page scrolled, once per session | Time, scroll depth |
| purchase | Order placed | Transaction ID (order ID), value, currency, items |
Why does GA4 show more sales than I deliver?
GA4 receives the purchase event when the customer places the order. With cash on delivery, some of those orders are later cancelled at confirmation or refused at the door: GA4 does not know that. The orders GA4 reports are purchase intentions, not collected revenue.
Use GA4 to understand where visitors come from, which pages convert and where the journey drops. For real revenue, returns and margin, rely on Yalla Souk’s reports, which follow the order through to delivery.
GA4, Meta Pixel or Clarity: which should I install?
- GA4: where visits come from (Google, social networks, UTM campaigns) and the sales funnel.
- Meta Pixel: essential as soon as you advertise on Facebook or Instagram, so Meta can optimise your campaigns.
- Microsoft Clarity: see what visitors actually do, with heatmaps and recordings.
All three run together without conflict and load after the page is displayed, so they do not slow it down.