Guides, merchant stories and tips to sell more, manage your stock and get the most out of Yalla Souk, written for merchants of every size.
Black Friday 2026 falls on Friday 27 November. There is still time to prepare a real offer, as long as you start from your margin and not from the percentage everyone else is showing. Here is the plan, week by week.
Black Friday 2026 falls on Friday 27 November. There is still time to prepare a real offer, as long as you start from your margin and not from the percentage everyone else is showing. Here is the plan, week by week.
8 min read
Hosted platform, WordPress with WooCommerce, freelance developer or web agency: there are four ways to create an ecommerce website in Tunisia, and they do not cost the same over three years. Here is the sourced, costed comparison, the pages the law requires, and the checklist to run before going live.
16 min read
A review written by the platform itself is only worth reading if it also says what does not work. Here is Yalla Souk as it stands in October 2026: the real price, what it does well, its limits, and when a competitor will suit you better.
8 min read
The diaspora orders from abroad, foreign customers want your products delivered to them: two different sales. Here is what each one needs: the store currency, shipping by La Poste or EMS with published rates, customs on arrival, receiving foreign currency legally and the right price.
9 min read
Adding one product by hand takes about a quarter of an hour, so 25 hours for 100 products. Here is where that time goes and how to cut it: file import with variants, bulk edit, AI descriptions, or a done-for-you catalogue.
8 min read
Tunisian ecommerce payments grew 28% in a year, yet only 8.7% of Tunisians buy online and 86% of transactions are still paid at the door. Here are the verified 2026 market figures, with their sources, and what they mean for a seller.
8 min read
In Tunisia most online orders are paid in cash at the door. Here is how to pick a delivery company, what a delivered or refused parcel really costs, when the money comes back, and the 3% withholding many sellers do not know about.
11 min read
An online store that works in Tunisia comes down to three things: a margin calculated on delivered orders, cash on delivery, and a confirmation call for every order. Here are 10 tips, each linked to the tool or guide that helps you apply it.
9 min read
In Tunisia, the dropshipping that works is local: a Tunisian wholesaler or maker ships your orders, paid in cash on delivery. The AliExpress model runs into customs, foreign-currency rules and delivery times. Here is the legal frame, the margin maths and a seven-step start.
9 min read
A well-prepared live can fill a week of orders in an hour. The hard part comes after: finding who ordered what among hundreds of comments, confirming, then shipping cash on delivery. Here is the method, step by step.
8 min read
A .tn is bought from a registrar accredited by the Tunisian Internet Agency, with an ID document, and is activated within one working day. Here is who can buy one, published prices, choosing between .tn, .com.tn and .com, and how to connect it to your store.
8 min read
A returning customer costs no advertising. A points program gives them a reason to come back, as long as the reward is sized on your margin and not on a hunch. Here is how to set it up, with the numbers.
7 min read
Ramadan 2027 should start around 8 February and Eid al-Fitr fall around 10 March: the first peak of the year is prepared in December. Here are all the 2027 dates, what sells at each moment and when to order stock and start advertising.
8 min read
A cash-on-delivery order is not a sale until you have reached the customer. Here is the call script in Tunisian darija and English, the WhatsApp message for when they do not answer, and the signs that announce a refused parcel.
8 min read
Paying Meta from Tunisia goes through the international technology card or a transfer against an invoice, the ad account cannot be in dinars, and the cost per order Facebook shows says nothing about refused parcels. Here is how to pay, budget and measure properly.
10 min read
You sell online, maybe already on Instagram, and you wonder whether you are doing it legally. Here are the three statuses available in Tunisia, what they really cost, what the e-commerce law requires your store to display, and the bill being prepared in Parliament.
12 min read
Every platform advertises dozens of features. In Tunisia, only three decide whether your store makes or loses money: analytics that follow the parcel, a filter against fake orders, and AI used on repetitive work instead of on your customers.
9 min read
You already sell on Instagram or Facebook. Customers order in your messages, you write everything in a notebook, and you lose sales without knowing it. Here is how to keep your social channels and add a real online store behind them.
11 min read
Your Tunisian customer arrives from an Instagram feed, on a phone, in the evening, and will decide twice: once in front of the screen, once in front of the courier. Seven documented behaviours, and what each one demands of your store.
10 min read
Starting an ecommerce business in Tunisia has never been easier, or more poorly explained. Here is the reference guide: real costs, platform choice, cash on delivery, shipping, and first customers. Everything a Tunisian merchant needs to know before launching.
16 min read
Shopify and WooCommerce both offer a cash-on-delivery checkbox. That is not where the problem is. It is in the billing currency, the missing Tunisian couriers, the confirmation call that exists nowhere in the flow, and the stack of add-ons you end up buying to compensate.
10 min read
Selling price minus cost price: that formula bankrupts Tunisian stores every month. It forgets that advertising is paid on orders received and only recovered on orders delivered, and that a refused parcel costs two deliveries. Here is the correct calculation, worked through in full.
10 min read
Unsold stock is the first way to lose money in ecommerce. Here is what genuinely sells online in Tunisia, the categories that look like good ideas and are not, and a five-filter method to validate a product with 300 DT instead of 3,000.
11 min read
"Free", "starting from", "no commitment": advertised ecommerce pricing almost always hides something. Here is the full twelve-month budget for a Tunisian online store, line by line, with three costed scenarios and the charges nobody puts on their pricing page.
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Are you a merchant in Tunisia looking to grow your business online? Our blog features practical articles, detailed guides and trend analysis to help you through your digital transition. From choosing the right e-commerce platform to managing your first online orders and marketing strategies suited to the Tunisian market, you’ll find all the resources you need to succeed. Every article is written by the Yalla Souk team, with deep knowledge of the field and the realities of merchants in the Sahel and across Tunisia.