Tunisia E-commerce Calendar 2027: Ramadan, Eid, Sales Seasons, Back to School and Black Friday, Month by Month
The 2027 e-commerce calendar in Tunisia revolves around two lunar holidays: Ramadan, expected around 8 February with Eid al-Fitr around 10 March, then Eid al-Adha around 16 May. Add the winter and summer sales seasons, Mother’s Day on 30 May, back to school in September and Black Friday on 26 November.
In short: the first peak of the year comes early, so Ramadan and Eid stock is ordered from mid-December 2026. Lunar dates are astronomical estimates, confirmed by the Mufti a few days before. The 2027 sales seasons are not announced yet: keep the rule in mind (two seasons, minimum 20% discount) and watch for the Ministry of Commerce announcement.
What are the 2027 e-commerce dates in Tunisia, month by month?
The table gathers the selling moments that matter for an online store in Tunisia. The “Status” column says whether the date is official, fixed or estimated.
| Month | Moment | 2027 date | Status | What sells | Prepare from |
|---|---|---|---|---|---|
| January | New Year, end of the holidays | 1 January (Friday) | Fixed | Gifts, decoration, fashion | Early December 2026 |
| January to March | Winter sales | Not announced (29 January in 2026) | Announced every year | Fashion, shoes, home | December |
| February | Start of Ramadan | Around 8 February | Astronomical estimate | Kitchen, fine food, tableware, table decoration | Mid-December 2026 |
| February | Valentine’s Day | 14 February (Sunday, during Ramadan) | Fixed | Jewellery, perfume, gifts | Mid-January |
| March | Eid al-Fitr | Around 10 March | Astronomical estimate | Children’s clothes, fashion, shoes, pastries, gifts | Late December 2026 |
| May | Eid al-Adha | Around 16 May | Estimate | Kitchen tools, knives, small appliances, children’s fashion | Late March |
| May | Mother’s Day | 30 May (last Sunday of May) | Fixed rule | Jewellery, perfume, cosmetics, home | Late April |
| June | Islamic New Year (Ras el Am el Hijri) | Around 6 June | Estimate | Little demand of its own, public holiday | - |
| June to September | Summer, weddings, diaspora visits | July and August | Season | Summer fashion, swimwear, wedding gifts | May |
| August | Summer sales | Not announced (7 August in 2026) | Announced every year | Fashion, shoes, home | July |
| August | Mouled (Prophet’s birthday) | Around 14 or 15 August | Estimate | Nuts, assida ingredients | Late July |
| September | Back to school 2027-2028 | Not announced (15 September in 2026) | Announced by the ministry | School bags, supplies, children’s clothes and shoes | July |
| November | Black Friday | 26 November | Fixed (Friday after the 4th Thursday) | Electronics, fashion, beauty | Mid-October |
| December | Year end | December | Season | Gifts, decoration, party fashion | Mid-November |
“Prepare from” is our rule of thumb for supplier orders: adjust it to your lead times, especially for imported products.
When does Ramadan 2027 start and when is Eid al-Fitr?
According to the astronomical calculations presented by the Cité des sciences in Tunis and published on 6 October 2026, Ramadan 1448 should start on Monday 8 February 2027. 9 March would be the last day of fasting and Eid al-Fitr would fall on Wednesday 10 March 2027. Public holiday calendars list 9, 10 and 11 March as possible dates.
These dates remain estimates: in Tunisia, the start of lunar months is officially announced by the Mufti of the Republic after the crescent is sighted. Keep one day of slack in your promotions.
What it changes for a store:
- Two halves. The first fortnight favours kitchen, fine food and tableware. The second is Eid shopping: children’s clothes and shoes, fashion, gifts.
- Valentine’s Day falls on 14 February, around the seventh day of Ramadan. Adjust the tone of your messages.
- Habits change. Daily rhythms are different during the month: check when your orders arrive in your reports and schedule posts and ads accordingly.
When are Eid al-Adha, the Islamic New Year and Mouled in 2027?
| Holiday | Estimated 2027 date | What sells | Watch out |
|---|---|---|---|
| Eid al-Adha | Around Sunday 16 May | Knives, kitchen tools, small appliances, children’s fashion | Public holidays, slower deliveries around the holiday |
| Islamic New Year (1449) | Around Sunday 6 June | Little demand of its own | Public holiday |
| Mouled | Around 14 or 15 August | Nuts, assida ingredients | During the summer sales and just after Women’s Day (13 August) |
These dates come from public holiday calendars and Hijri calendar tables: they can move by a day depending on the moon sighting. The Cité des sciences in Tunis publishes Tunisian estimates before the major holidays, and the Mufti announces the official date a few days ahead: check both before fixing your promotion dates.
When are the official sales seasons in Tunisia?
Sales (“soldes”) are governed by law no. 98-40 of 2 June 1998 on sales techniques and commercial advertising. There are two seasons a year, winter and summer, and the dates are announced every year by the Ministry of Commerce and Export Development.
| Season | 2026 dates | Length | 2027 dates |
|---|---|---|---|
| Winter sales | From Thursday 29 January 2026 | 8 weeks | Not announced on 12 October 2026 |
| Summer sales | From Friday 7 August 2026 | 6 weeks | Not announced on 12 October 2026 |
The rules restated by the ministry and the press in 2026: a minimum discount of 20% and a declaration to the regional commerce directorates to get the authorisation. A reform of the framework was launched but had not been adopted in July 2026. Before you show the word “soldes” on your store, check with your regional directorate; outside these periods, talk about a “promotion” or an “offer” and check what is allowed.
In 2027 the winter sales may overlap with Ramadan (8 February to 9 March): one campaign can target both, but wait for the official announcement for your dates.
Which fixed dates should you not miss?
- New Year, 1 January 2027 (Friday). End of the December peak: orders placed after 25 December often arrive after the holiday.
- Valentine’s Day, Sunday 14 February 2027. During Ramadan this year.
- Mother’s Day, Sunday 30 May 2027. In Tunisia it is celebrated on the last Sunday of May, two weeks after Eid al-Adha this year.
- Back to school. For 2026-2027 the Ministry of Education set the pupils’ return on Tuesday 15 September 2026 and the end of classes on 30 June 2027. The 2027-2028 date is not published yet: plan for mid-September and check the late-August announcement.
- Black Friday, Friday 26 November 2027. Not a Tunisian holiday, but retailers in Tunisia use it. The consumer association OTIC says many products stay expensive despite the announced discounts: a real discount, shown next to the old price, stands out. Preparing for this year’s date, 27 November 2026? See our Black Friday guide.
How many weeks ahead should you prepare stock and ads?
Our rules of thumb for a store that sources in Tunisia. Add two to four weeks for imported products.
| Moment | Supplier orders | Advertising | Suggested last order day |
|---|---|---|---|
| Ramadan and Eid al-Fitr | 6 to 8 weeks before Ramadan | 1 to 2 weeks before Ramadan, then a second push from day 15 | 3 to 4 days before Eid |
| Eid al-Adha | 6 weeks before | 2 to 3 weeks before | 3 to 4 days before |
| Mother’s Day | 4 weeks before | 10 to 15 days before | Wednesday 26 May 2027 |
| Back to school | 8 weeks before | Late August | Depends on the official date |
| Black Friday | 5 to 6 weeks before | Teasers a week before, offer on the day | No deadline, but state delivery times |
| Year end | 5 weeks before | Early December | Around 24 December |
The ad budget is worked out from the delivered orders you aim for: redo the maths for each peak with the ad budget calculator, and check that your discount still leaves a margin with the margin calculator.
Which public holidays slow deliveries in 2027?
On a public holiday many services stop and the days before and after are busy: check with your delivery company whether it runs its rounds. 2027 dates (religious holidays are estimates):
| Date | Public holiday |
|---|---|
| 1 January | New Year |
| Around 9 to 11 March | Eid al-Fitr |
| 20 March | Independence Day |
| 9 April | Martyrs’ Day |
| 1 May | Labour Day |
| Around 16 to 18 May | Eid al-Adha |
| Around 6 June | Islamic New Year |
| 25 July | Republic Day |
| 13 August | Women’s Day |
| Around 14 or 15 August | Mouled |
| 15 October | Evacuation Day |
| 17 December | Revolution Day |
Ask your delivery company for its last pickup date before each Eid and show it on your store. More on delivery times and companies in our payment and delivery guide.
How do you prepare an order peak in 5 steps?
- Set your dates. Put the estimates above in your calendar, then correct them as soon as the official announcement comes (the Mufti for holidays, the ministries for sales and school).
- Order stock and organise it by variant. Size and colour for children’s fashion before Eid: running out of the most requested size costs more than leftover stock.
- Prepare the offer. In Yalla Souk a promotion can show a countdown, a coupon code targets a campaign, a pack bundles products (Mother’s Day box, school kit) and the announcement bar shows the last order day.
- Tighten confirmation. A peak also brings impulse orders: call every order before shipping with our confirmation call script and turn on the anti-fraud rules.
- Measure afterwards. Compare orders received, confirmed and delivered, and note what was missing for next year. This page is updated every year at the same address.
Sources
Checked on 12 October 2026.
- Tuniscope: Ramadan 2027, the first day of fasting according to astronomical calculations (6 October 2026, in French)
- Office Holidays: public holidays in Tunisia in 2027
- La Presse: the Mufti of the Republic announces the date of Eid al-Adha (16 May 2026, in French)
- Office Holidays: Mawlid 2027
- La Presse: summer sales 2026, the official date (25 July 2026, in French)
- African Manager: winter sales start on 29 January 2026 (9 January 2026, in French)
- La Presse: the Ministry of Education sets the school return and holiday calendar (31 August 2026, in French)
- Tuniscope: Mother’s Day 2026 in Tunisia (31 May 2026, in French)
- Tunisie Numérique: a Black Friday that benefits imports, OTIC calls for a Tunisian version (November 2025, in French)
Frequently asked questions
When does Ramadan 2027 start in Tunisia?
According to the astronomical calculations presented by the Cité des sciences in Tunis (October 2026), Ramadan 1448 should start on Monday 8 February 2027 and Eid al-Fitr fall on Wednesday 10 March 2027. The official date depends on the moon sighting and is announced by the Mufti of the Republic.
What is the date of Eid al-Adha 2027 in Tunisia?
Public holiday calendars place it around Sunday 16 May 2027. It is an estimate: the Mufti announces the official date after the Dhu al-Hijjah crescent is sighted.
When are the official sales seasons in Tunisia?
Two seasons a year, governed by law no. 98-40 of 1998: winter and summer. In 2026 the winter sales started on 29 January for eight weeks and the summer sales on 7 August for six weeks, with a minimum discount of 20%. The 2027 dates have not been announced yet by the Ministry of Commerce.
When is Mother's Day in Tunisia?
The last Sunday of May. In 2027 that is Sunday 30 May, two weeks after Eid al-Adha.
How long before Ramadan should you prepare stock?
Our rule of thumb: place supplier orders six to eight weeks ahead, around mid-December 2026 for a Ramadan starting around 8 February 2027, and start advertising one to two weeks before the first day. Eid shopping concentrates in the last two weeks of the month.
Do delivery companies work during Eid?
The Eid days are public holidays and each company sets its own schedule. Ask yours for its last pickup date and show the last order day for delivery before the holiday on your store.
